2015 was an inspiring year for the industry of SEO. In 2015 we have also seen the Mobilegeddon update that was expected from long time, this update penalized many business websites that are lagging behind in the field of mobile acceptance, a major remodeling of the local rankings with the new package of 3 Pack, new and updated algorithm for the unique and quality of content, and many other small updates of Google algorithms. We have also seen some new digital subordinate technologies and mobile devices that are shaping the future of research in style of user response.
Now everyone have eyes on upcoming year 2016. Next year should come to offer some dramatic changes in search, especially. These are the new trends that are going to be implemented in 2016:
Video Content Will Outstrip Written Content.
Now, the written content is examine as the “standard” even by many of us who urge continually that the using of many different content formats is a good idea. However, content writing is a sort of base for many business brands including graphics, informational images, videos and other media that serve as outlying supplements. In 2016, a handful of latest technologies and the continuing changing of trends throughout the year, video content will exceed scope, commitment, efficiency and performance of the overall investment. Many video applications are partly responsible for this, these apps divert users mind toward the visual content, but the actual announcer is Google, which is now testing with video advertisements on Search Results. B2C businesses lacking of regular sustains of video soon are considered as falling back. B2B businesses do the same, but it will not successful in 2016.
Mobile-Optimization Will Become Necessary.
In recent years, desktop was a standard for search, besides this, mobile users are increasing day by day. In start of this year, first time mobile searches have exceeded desktop searches. By introducing Mobilegeddon, Google declared to the world that the desktop traffic and mobile traffic stood relatively on same level. From now continuing in 2016, this change will continue, possibly make mobile traffic more important, with making the desktop unimportant in the upcoming years. Already, Google says that websites only supporting desktop are not enough for success, and shift to three-pack clearly shows their focus to “mobile” experience for all device types.
Digital Assistants Will Change the Way of Search Queries.
Latest search engines receive more queries from PDAs, which are creating a new layer of difficulties for search. Spoken queries tend to be very different to written requests, which mean a new type of questioning any keyword long tail – especially those that impersonate the spoken dialogue – will emerge. This trend could honor those pages that contain informal content of the conversation.
Aggregated Content Will Decline the Power of News and Event Coverage.
Twitter is testing a new feature, which is Moments, which will combine messages, images and videos of live events and unravel talking stories on a single channel for people to watch. In a sense, users are creating the content and other users can watch firsthand unravel events. Obviously, Twitter is not the only channel to be testing with this live stream, and there is advanced algorithms that are already skilled to produce reports of several existing pieces of information. Consequently, in 2016, the power of a newspaper article that is not automatically derived begins to decline, reducing the scope of content marketing. Evergreen, editorial opinion and tutorial content, therefore, will increase in importance for the visibility of the search.
Social Content will be indexed more.
Google offers up deals with Facebook and Twitter – search of news stories and we will probably see a tweet or two appear in their mobile search results. In 2016, more platforms will be more heavily indexed in the vaults on Google and other search engines. Social messages will have a value and other consideration of any independent site and separation of “web” and “social media” start to blur even more from an SEO perspective.
Deep Links in Apps Will Gain More Importance.
Google has been indexing applications for long period. As part of the move towards concentrating on mobile users, Google forecasts a future where applications can exceed the traditional sites of popularity and functionality. Search marketing can benefit from this change and anticipation. From 2016, the “deep links” to the applications will begin to make more sense, similar to the deep links on the web. Optimization of applications in general, also gains more importance. If your company has no application, now is the best time to create a business app. If still you are thinking that it does not sense for your business, at least listed your business like many other applications.