The search engine optimization has changed considerably in recent years to the unsatisfactory Google guidelines. As advances in 2015 and works to increase organic traffic to your website, what techniques are more important for you to use for SEO on the page? Here is a list of techniques for on-page SEO that remains high in 2015 and also the latest developments in SEO, you should consider in your strategy.
Add these On-Page SEO practices in your 2015:
Your Site Page should be optimized around one Keyword
The days of “stuffing” the keywords are no more, but still need to keep the pages of your website optimized around a central idea and single keyword. Keywords should be optimized in the important elements of the page such as the page title, page heading, alt text of images and throughout the page, but it must be ensured that all these elements are crafted for users not for search engines.
Exact match of Keywords is not important
Since Google announced in 2014 that its paid search service, Ad Words do not count on exact keywords match but also co-variations in keywords. Although not explicitly announced. Keywords may not require the same variation as shown in the Keyword Tool. For example, the key word in the plural, “digital marketing strategies,” is same meaning to “digital marketing tactics” according to the new Ad Words targeting strategy. Even if you misspelled, Google will continue to help you in find your site without being affected by the variation of the keyword.
Page URL should be small and descriptive
URL of the website is the first things that a search engine uses to determine for page ranking, that’s why it is very important to optimize easy URLs so that it can easily crawl. You can achieve this advantage by keeping short URLs (which is also helpful for UX), alignment to the subject and keywords of the page and ensure that the URLs help in categorizing your web pages.
Page Titles should be optimized
The title of page is used by search engines to display a page in search results and which can be found at the top of the browser. Page title tells the search engine and user what the page is about. Google only show between 50-60 characters in the title, title tags should be kept under 55 characters and try to get people to click with a convincing copy. You can also place keywords or topics in front of the title.
Use Heading Tags
Heading tags are used to tell the user and search engines about the topic of the page. A search engine only considers the heading you tagged it by bracketing text in the HTML coding (depends on your CMS). Heading tags tell a search engine about the importance levels of the content by using <H2> and <H3> tags.
In addition you should try to avoid a few things in heading tags:
- Don’t use generic words such as “Home”, “Products”….
- Avoid putting important information like yours image.